This simple formula is the reason Angel Accessibility Solutions has become, and continues to be, so successful. After 16 years of designing, servicing and delivering ceiling lifts, they’ve decided to share the fruits of this success through this website and I am thrilled to have been chosen to work with them to achieve that goal.
Angel pioneered the Total Injury Prevention Solutions model (known as TIPS) — an unbiased, evidence-based approach to identifying needs, choosing equipment and supporting staff in the successful adoption of a safe patient handling program.
This innovative spirit is one of the reasons Angel was selected as the designated ceiling lift vendor for the Vancouver Island Health Authority, the Interior Health Authority and Northern Health Authority, and was recently chosen as a strategic supplier to San Francisco’s renowned Laguna Honda Hospital. A commitment to technical innovation, exceeding client expectations, and patient-focused solutions continues to set Angel apart.
Integrating a WordPress Blog seamlessly into the new Angel web site offers many advantages to Angel, some of which are as follows;
A Blog, which I have been promoting for several years now, is a highly useful online marketing tool which allows clients the following opportunities and advantages;
1 – It allows Angel in this case, to update their own web site frequently without changing static html pages, resulting in constant relevant content for search engines. Fresh content attracts more attention from search engines. Search engines love fresh content and there is no easier way to create relevant regular content than a blog.
2 – It maximizes backlinks which are relevant to increasing online page ranking.
3 – Fresh informative blog content can help a site be seen as a greater authority on a topic
4 – A blog containing original ideas and opinions will be an invaluable way to attract links from other blogs and websites in your market, improving the overall footprint of your website and business across the Internet, while raising your profile within your relevant community/industry.
However, the decision has to be made to dedicate the resources to maintaining a Blog. Integrating a Blog and not having the dedicated resources really does not make much sense so before you choose to integrate a Blog, make certain you are prepared to maintain one.
As an integral part of the development of Angel Solutions as a Thought Leadership site, Angel had budgeted for bi-monthly updates.
Our goal with Angel Solutions was to create a Thought Leadership Website, where visitors’ could express their views on topics related to Angels business. A Website forum is like a virtual round-table conference, where visitors can virtually sit next to each other and bounce ideas and views across the room. The knowledge that they can offer could be beneficial to all who participate in these forums.
The advantage of hosting a forum on a Website is that the views and advice offered by visitors’ stays on your Website for all your visitors to see. Thus, any visitor can read the views of another visitor even if he or she visits your site after you post those views.
Another advantage is that forums attract a wide section of society to express their views. This means that your Website generates additional traffic not only for those wishing to type in their views but also for those visitors that might want to read those views. This traffic can successfully convert into paying clients once you manage to collect the email addresses of those visitors.
By hosting a forum on your Website, you automatically attain credibility as an expert in your field of activity, thus establishing the Thought Leadership quality we are looking for, even as you get much needed advice from tips posted by your visitors.
Such a forum can also help you collect valuable data and feedback about your industry which can be implemented to improve your business. A forum thus turns your Website into an interactive tool that is useful to communicate with your visitors. This will help in creating and building a rapport with your visitors, which can turn into long-lasting relationships. This will increase the trust factor of your Website and this will result in your visitors recommending your site to their acquaintances.
The biggest advantage of forums is that apart from gaining credibility and increasing business, a solid Website with good forum topics can weave a strong community around it, and you too can benefit along with other visitors who take part in such forums.