This incredible Fence Wrap has been a project which truly reflected a team effort. Begun in Summer 2006, the initial design was revised after being presented to Victoria City Council, upon which time we made a series of revisions and re-submitted for approval.
We were met with further requests for refinements upon my second meeting with City Council, and re-submitted a third and fourth revised design prior to approval, a nice moment I shared with the Victoria City Council with my wife by my side.
As it turns out, we were breaking ground and actually trailblazing the City guidelines for future developments. The role I played in developing this type of signage, along with Danielle Boynton, the designer I worked with, has set new standards within the City of Victoria for future developers.
This 400 foot banner now spans the corners of three central blocks in downtown Victoria and is sure to be a sight to draw the eyes of both locals and tourists with it’s educational and promotional nature. It is expected to add over a million dollars in revenue through pass-by traffic wondering what the buzz is all about.
To see it for yourself, visit the corner of Humboldt and Blanshard in downtown Victoria.